Project
I was a part of the Networking & Outreach team. The dilemma we addressed was the lack of online engagement the Washington Grove had with people, and making more of Rochester folk aware of its presence. We developed a mockup for a new Instagram page that would use story highlights to allow quick access to important information.
Washington Grove is a lovely spot inside Rochester, NY where you can escape the city and embrace the outdoors without having to travel to the mountains. There are fun trails to explore and artistically decorated water tanks to see while there. Many of you may have been near the grove without realizing if you have been to the graffiti tanks. It is a neighbor to Cobbs Hill Park.
The Team
Allie Cervantes - 3rd year Graphic Design
Jay Riley - 3rd year Graphic Design
Leora Mouli - 1st year Biomedical Engineering
Marissa Hayes - 3rd year Graphic Design
Sneha Yalgi - 2nd year Graphic Design
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Create a instagram page that promotes the park through online engagement.
Appeal to new demographics
Acquire funding and new interest through merchandise
Encourage tagging the Washington Grove
I designed the icons used for them. Additional features for the page was the use of a merchandise store to generate additional funding for the grove. We suggested collaborating with local artists to create unique T-shirt and stickers designs. I created our example sticker.
Templates for Posts & Stories
The merch would bring about interest through conversation and visuals. People will ask where you got your T-shirt/sticker if it looks nice and that can lead them to learning about the grove.
Reflection
I am really glad I applied to join this event because I got to work on my first group project for designing something for a client. I learned a lot and met very dependable, insightful folk. Getting to immerse ourselves in the environment was helpful and allow me to feel the some of the sentiment the local community had for the Grove.